Orientdig SpreadsheetPartner guide to searching China for

Categories, and why the category changes the search

The old version of this site listed shoes, apparel, bags, accessories, electronics, perfume, other items and womenswear. Those are still the right groupings. What that list never said is that each group behaves differently once you start searching for something specific.

Sneakers are described by silhouette, so the words that work are shape words. Bags are described by material and hardware. Electronics are described by model number, which is the one case where latin characters survive into a Chinese listing title. Getting this right is most of the difference between forty results and four thousand.

Every link on this page opens that category of the Orientdig Spreadsheet on the catalogue, where the listings live.

Four category rows, shoes and boots, outerwear, tees and hoodies and small accessories, each with a row of squares showing how much a wrong match costs
Our own ranking of where a wrong guess hurts most, based on what beginners ask about.

Apparel

The category where measurements matter most, and where the search words are simplest. A category noun plus a cut plus a colour gets you most of the way there.

The trap is sizing. Chinese sizing runs smaller than European and much smaller than American, and the listing will tell you the actual chest and length in centimetres if you scroll far enough. Measure a garment you already own and compare. Do not trust a letter.

Ordering several sizes to try is a bad idea here, because you pay freight on all of them and returning from abroad is not practical.

Open the apparel category

Four numbered parts of a Chinese search phrase, Category, Cut, Colour and Intent, with Category marked has to come first
How a clothing search phrase is put together. The category noun has to lead.

Before you order

What to check, by category

One thing per category that people wish they had checked. None of this is an OrientDig rule. It is our own list, written from the questions beginners ask.

CategoryThe one thing to checkWhy it bites
SneakersInsole length in centimetresEU and US labels on marketplace listings are approximations, sometimes copied between shops.
Hoodies and jacketsChest and length in centimetresThe cut runs slimmer than western equivalents even at the same nominal size.
BagsHardware finish and lining photosTwo listings using the same photo can ship different hardware.
WatchesHow the movement is describedThe single largest price driver, and invisible in photographs.
ElectronicsPlug type and voltageA charger that fits nothing is a heavy paperweight.
PerfumeWhether the route will carry itLiquids and aerosols are restricted on many air services.
A four stage line, Ordered, In warehouse, QC photos and Shipped, with the QC photos stage picked out beside a photograph placeholder
The photographs at the warehouse are the last point where a wrong item can still be caught cheaply.

Electronics, perfume and the awkward categories

These are the categories where the marketplace matters most. JD carries brand-store electronics with cleaner listings, while Taobao carries far more variety and far more lookalikes. Model numbers survive into Chinese titles, so electronics are the one place where typing latin characters actually works.

Perfume, and anything else liquid, pressurised or battery powered, runs into the courier rather than the seller. Air services restrict those goods, the restriction is set by the carrier rather than by OrientDig, and the official estimator has a field for exactly this. Check it before you order rather than after.

How the freight estimate and the shipping choice work

The OrientDig shipping estimator showing destination, weight in grams, length, width and height fields, a mail restriction field and a calculate button
The official estimator on orientdig.com, captured 4 August 2026. The mail restriction field is the one that matters for perfume and electronics.

How to judge a listing before you pick the item

The operator publishes its own four stage summary, and stage one is the only one you control: select products from Chinese e-commerce websites and copy the link into the search box. Everything after that runs on whatever link you handed over, which is why the judging happens before the paste and not after.

Order the checks by what cannot be undone. First, can it ship at all on the route you want, because liquids, powders, magnets and batteries are decided by the carrier rather than by the agent. Second, measurements as numbers rather than letter sizes. Third, buyer photographs, because the glossy renders at the top of a listing usually came from whoever makes the item and are pasted into every shop that resells it.

Only then look at price, and look at it as a spread rather than a number. A listing sitting well under the rest of the band is usually a different production run wearing the same photos. More correct searches end in the wrong parcel through that one door than through any other.